Retirement villages are everywhere, so how do you sell one-bedroom apartments in this crowded marketplace? You create a digital campaign that speaks to one person, and one person only - Singles. The campaign ‘Luxury apartment Seeks Single Person’ cuts straight to the chase with an attention-getting line and beautiful images shot by photographer Stephen Langdon. Video content also tells an enticing story - its ‘single-person wanted, must love living by the sea’ narrative a lovely way to sell a home that offers everything someone on their own needs. The campaign delivered outdoor media, banners, booklets and more.
