Launching a fleet of new diesel, hybrid and electric light trucks and utes into NZ is no easy task. Small budgets however, need big ideas. The ‘Ultimate Tradie’ is that platform, a ‘Stig’ for the building trade - and who better to put the new JAC ute through its paces. This idea hit all the right buttons: on time, on budget and beautifully shot by ReLoad Pictures, creating a long lasting concept across the digital mediascape. We will never know who the ‘Ultimate Tradie’ actually is, but we do know he’ll work his hi-vis pants off for JAC Trucks for years to come.
