Naming a brand or business is hard, but not if you have my particular skillset to make it simple, straightforward and ultimately rewarding for a client.
Fletchers merged Tasman and Forman in 2022, and I penned the name that would successfully combine the two.
No ordinary gloves, no ordinary glove maker - from one idea came the name that now sits proudly on the packaging of this global company.
FirstCape is possibly the largest financial investment firm in the Southern Hemisphere, and I’m more than a little proud to have played a significant part in their creation by giving them the name they are now known by.