https://www.mechanicgroup.co.nz/about daily 0.75 2020-04-23 https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1527750298607-JJ6H7ZMBP8GDKHOOJZ4H/Headshot.jpg Contact Richard Loseby is an experienced copywriter and Creative Director in the brand and Digital worlds, with an enviable collection of local and international awards for creativity, marketing and effectiveness. He is also the author of three bestselling travel books published worldwide by Penguin and HarperCollins. 'Blue is the Colour of Heaven - a Journey into Afghanistan', 'Looking for the Afghan' and the recent A Boy of China were all highly praised by major TV, newspaper and Talkback radio networks, including Radio New Zealand's Kathryn Ryan. He is an awarded travel photographer and TedX speaker. https://www.mechanicgroup.co.nz/welcome daily 0.75 2018-04-13 https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523657885956-HQB2PQ86MLAT073SG5QO/Mech_Creative+%282%29.png Welcome https://images.squarespace-cdn.com/content/v1/52e968b5e4b04d2aa2a3bba3/1398459783779-20EWJ7OJZABR02PDR6ZT/cascade-logo.png Welcome https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523656103967-XE47Z4Y458JPFN1K7H6B/EV+%27Tiny%27.png Welcome https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523657066277-COVW3TH1AU642U2XJ9QR/Dad-and-Lucy_1600x1600.jpg Welcome https://images.squarespace-cdn.com/content/v1/52e968b5e4b04d2aa2a3bba3/1398439142587-AX2YKYS36MP95WP0SY5W/12324630754_04f0a12dfc_mod.jpg Welcome https://www.mechanicgroup.co.nz/home-1 daily 0.75 2018-04-15 https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523670417013-2C6Z4BL7CX02TUI16GXY/Dad-and-Lucy_1600x1600.jpg Home https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523671478807-PUUQLVPNT9XKTKAN90QK/Screen+Shot+2018-03-26+at+10.30.14+AM.png Home https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523671725408-Q1SP4SK1YJIS5SEGCAV3/Screen+Shot+2018-03-26+at+10.29.17+AM.png Home https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523670509210-8A177N1H27JXNANK5FOZ/Screen+Shot+2018-03-26+at+10.31.44+AM.png Home https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523670493098-ND284H44GPU2QJK9L20A/Screen+Shot+2018-03-24+at+5.34.11+PM.png Home https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523670606799-D3KTL04WAUP5SS42TKKD/21742062519157.5a93445c233f1.jpg Home https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523671379535-IL1YZWHGW9LNEM198QUV/7df85a62519157.5a93445c24e27.jpg Home https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523671549529-0NRZ3OQCQO40502SX5RD/78046662519157.5a93445c2521c.jpg Home https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523670596714-63IEKL1JDU2JYTVDNJ4P/18_Image_He+Tohu+Exhibition+Launch_Image+Patuone2.jpg Home https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523670669135-BM4XFNX2JYKP2VPRR17B/joseph-qiu-te-rangitopeora-painting-final-flat.jpg Home https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523670624039-C4FN2QSMBMSPH856K43R/joseph-qiu-kate-final-cropped.jpg Home https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523671834406-LW9ITXAOC5FDIPH6VGVL/Screen+Shot+2018-03-23+at+6.17.51+PM.png Home https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523672231354-JG7YGMSPHVEFU2YRFQ8O/Screen+Shot+2018-04-14+at+2.12.47+PM.png Home https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523672260737-G9VPTREPE5TT7JU63S0X/Screen+Shot+2018-04-14+at+2.15.11+PM.png Home https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523660228518-KHC2JOGWCLFB5I2NAKAI/EV+%27Tiny%27.png Home https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523673416656-A752WOU19Z7ZHTHRY3AA/Screen+Shot+2018-03-26+at+10.29.17+AM.png Home - 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He Tohu Exhibition https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1588237366515-9CB7RHS9WTZHZ4NBX93Z/Image+1+-+He+Tohu.jpg Case Studies - He Tohu Exhibition https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1588237406982-313U8GOAP8DQCN3XRHGX/Image+2+-+He+Tohu.jpg Case Studies - He Tohu Exhibition https://www.mechanicgroup.co.nz/news daily 0.75 2022-11-08 https://www.mechanicgroup.co.nz/news/sealord-swim-like-a-fish monthly 0.5 2021-09-08 https://www.mechanicgroup.co.nz/news/post-title monthly 0.5 2020-04-28 https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1588037852873-MEU76MECRQ2HUSGDVJC3/image-asset.jpeg News - Post Title https://www.mechanicgroup.co.nz/gipfel daily 0.75 2020-04-28 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456778703932-MRB0MCWXS595MOJCHGJA/65.jpg Gipfel https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456778343214-6EXQ3R8UIDEWLZZQ3UYP/65.jpg Gipfel https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456778401911-NT5IA88VG1GTQ9Q9RLL9/66.jpg Gipfel https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456849773022-QZ1PXXQ7SKUNRLKY766U/67.jpg Gipfel https://www.mechanicgroup.co.nz/intro daily 1.0 2025-07-29 https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1524527146131-P6IWBMA2A370IWZVYRQD/2_He+Tohu_Best+Awards_Typography_2.jpg Home - He Tohu advertising This outdoor advertising campaign and online social media idea has been a marketing success story, combining the best creativity with a great marketing strategy. It has since won at major creative and design awards. https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1524527166065-VJJMBN3PCPJIE9W0LZFP/3_He+Tohu_Best+Awards_Typography_3.jpg Home - He Tohu advertising This outdoor advertising campaign and online social media idea has been a marketing success story, combining the best creativity with a great marketing strategy. It has since won at major creative and design awards. https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1524527183258-QGS6KR4M0HXIZ9FGEB18/4_He+Tohu_Best+Awards_Typography_4.jpg Home - He Tohu advertising This outdoor advertising campaign and online social media idea has been a marketing success story, combining the best creativity with a great marketing strategy. It has since won at major creative and design awards. https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1524533795444-JRUJVESHC0TN2W5H8DEE/2_He+Tohu_Best+Awards_Typography_2.jpg Home https://www.mechanicgroup.co.nz/home-2 daily 0.75 2016-05-12 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1535394867157-MTQAOAQPKWQ68DDY1HTW/tumblr_mn8b8sLRb61rkz363o1_1280.jpg Home https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1535394848185-CGDDU4QCIRSO4U1270H3/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523743326511-D6AO62AZEW3QYM3D51N4/Screen+Shot+2018-03-23+at+6.17.51+PM.png Home https://www.mechanicgroup.co.nz/what-we-do daily 0.75 2014-01-16 https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1523743438307-D04QMXGVY67Y5ZRJPN9O/Dad-and-Lucy_1600x1600.jpg What We Do https://www.mechanicgroup.co.nz/read-me daily 0.75 2014-01-10 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390928870858-4D9B6T9WGP8017NSS9W3/topography.jpg Contact https://www.mechanicgroup.co.nz/writing daily 0.75 2023-02-22 https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1632973183395-1YL5T1OM055B7S8OEGSX/IMG_2634.jpg Copywriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/9b8743d6-b219-49d8-88f7-f0b6ca84110b/Screenshot+2023-01-23+at+10.01.19+AM.png Copywriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1632973329171-W2K477T5FHFYXNVJXSUR/IMG_2675+2.jpg Copywriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1632973398242-81ZYZPK1EVF9BVEW9DPV/IMG_2678.jpg Copywriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1632973274906-MDVKQFSZMPFXLM2V4YTR/IMG_2637.jpg Copywriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1633044591813-XP1U6CSSRICU4B6OP792/Maven+%27Quiet+waters%27.jpg Copywriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/6ee08494-294d-4d6a-9984-7a4d6123606c/Screenshot+2023-01-23+at+10.01.05+AM.png Copywriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1633044833002-WXXZEDAIW461X71IDJI3/NZ%2BBloodstock_275x210_V13b.jpg Copywriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1532994106360-UOYA5D48Y2MAYOTFDBGY/Screen+Shot+2018-07-31+at+11.01.27+AM.png Copywriting https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1532994060036-QS4NI6850Z3CUG4X6NC1/Hamodava+About+page.png Copywriting https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1532994123217-FRQ0LYQA5ZUZSU70T462/Screen+Shot+2018-07-31+at+11.02.19+AM.png Copywriting https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1532994138142-ZLSQITBQW89EEG3HRTXL/Screen+Shot+2018-07-31+at+11.03.36+AM.png Copywriting https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1532994167380-XH0ZW3PXQJ9N40PV8FOM/Screen+Shot+2018-07-31+at+11.12.44+AM.png Copywriting https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1532994185879-8JE635LZG6KDYAXOFH7Y/Screen+Shot+2018-07-31+at+11.13.33+AM.png Copywriting https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1532995558336-BVS0ND7LVIXPTEV1WHC0/Screen+Shot+2018-07-31+at+12.01.51+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1532995565534-4ZYOZT9UI4RUUQW4PMPI/Screen+Shot+2018-07-31+at+12.01.25+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1532995573812-OP7P3XXIMTJXERK7A6OF/Screen+Shot+2018-07-31+at+12.02.31+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1532995578547-DS0S10LYJOKC05USA4DP/Screen+Shot+2018-07-31+at+12.03.51+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1532995582804-4CBHQGV25VBMVQRD9J22/Screen+Shot+2018-07-31+at+12.04.11+PM.png Copywriting https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1532995602057-XT9XWHPUWA3JRSA1AQXW/Screen+Shot+2018-07-31+at+12.04.33+PM.png Copywriting https://www.mechanicgroup.co.nz/books daily 0.75 2019-07-08 https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1562544618834-8SFX6X03S2UKNWFAH10R/x800.jpg Books This is the story of an astonishing adventure that began in the mind of an eight-year-old boy, obsessed with 'looking for the Afghan' and ended with a perilous dash to safety. Avoiding land mines and bullets, he spent months travelling through Iraq and Iran negotiating a way into Afghanistan. Joining forces with the war-weary Mujahedeen, he found unexpected allies and unforgettable friends. https://www.harpercollins.com/9781775491293/blue-is-the-colour-of-heaven/ https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1562544141498-0Z20CNBHA47XCL8CKPFK/x510-1.jpg Books Against all the best advice from family and friends, writer Richard Loseby decides to return to Afghanistan at a time of turmoil in the Middle East to discover the fate of his friend Nebi, the young Hezbollah mujahed who had saved his life long ago. This is a story that comes along only once in a lifetime. It is about discovering what really matters in life. Told with insight and humour, and treading pathways few would dare to travel, Loseby takes us on a magical journey of the heart that grips the reader at every twist and turn. Part travelogue, part personal quest, and part mystery, Richard Loseby again reveals his brilliance as a writer, storyteller and photographer. https://www.harpercollins.com/9781775491286/looking-for-the-afghan/ https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1562544531305-AHC82SMO12WR48ITYIBU/img_0380.jpg Books The incredible story of the search for one of Mao's lost children, set against the extraordinary backdrop of modern China. 'A son is very important in Chinese society,' he had said. 'To lose one is careless. The ancestors would be angry.' Intrigued by stories of a son given away by Mao and his then-wife during the Long March, and mystified by the ‘official' explanation of the boy's fate (Whereabouts unknown - No further information available), Richard Loseby sets out alone across China in search of answers. Tracing Mao's own revolutionary journey, the author encounters the extraordinary realities of a new revolution, one that is transforming an ancient culture into a modern economic powerhouse. At the heart of the journey is the hunt for an elusive truth about a brutal and traumatic time in the nation's still raw history. Who was that abandoned boy? Might he still be alive? Would he even want to be found? The result is an amazing traveller's tale – revealing, poignant, funny, sad and unexpected at every turn. A Boy of China takes the reader on an unforgettable journey that is at once intimate and epic. https://www.harpercollins.com/9781775540885/a-boy-of-china-in-search-of-maos-lost-son/ https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1562543584944-O20BYJPICRXCWL8ROLPZ/img_0380.jpg Books https://www.mechanicgroup.co.nz/auckland-airport-1 daily 0.75 2020-04-27 https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1587619248972-5CK3LRSSC9KTEXYTJJS7/Maven+%27Overnight%27.jpg Auckland Airport (Copy) https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1587619792438-3GDIAVC51WB4IR959TUE/Airport%2B%2527Bloodstock%2527.jpg Auckland Airport (Copy) https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1587618217494-SUHLXV5PF82RGX2GS8Y8/Maven+%27Quiet+waters%27.jpg Auckland Airport (Copy) https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1562297126447-U2JZ0UUXSA4QF68X5JVN/NZ%2BBloodstock_275x210_V13b.jpg Auckland Airport (Copy) https://www.mechanicgroup.co.nz/home-3 daily 0.75 2020-04-28 https://www.mechanicgroup.co.nz/home-4 daily 0.75 2020-04-28 https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1588041153666-W6R17KKSADS4BB4KNVQ0/header-1.jpg Home https://www.mechanicgroup.co.nz/naming daily 0.75 2025-07-29 https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/1fe3e4e1-0651-4ad1-867a-a489cfba114a/Screen+Shot+2024-05-14+at+12.03.52+PM.png Naming - Make it stand out Fletchers merged Tasman and Forman in 2022, and I penned the name that would successfully combine the two. https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/e0369cc5-0aea-47ae-b8d2-046fa3689c58/Screen+Shot+2024-05-14+at+12.19.05+PM.png Naming - Make it stand out FirstCape is possibly the largest financial investment firm in the Southern Hemisphere, and I’m more than a little proud to have worked with Thinkerbell to come up with the name they are now known by. https://images.squarespace-cdn.com/content/v1/5acf06465b409bc0776e6521/cfd2baa4-c805-401c-9b3c-89b64ca6a137/Screen+Shot+2024-05-14+at+12.08.30+PM.png Naming - Make it stand out No ordinary gloves, no ordinary glove maker - from one idea came the name that now sits proudly on the packaging of this global company. https://www.mechanicgroup.co.nz/read-me-1 daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412689652885-P9TPK298WCTZU748L0SG/Lifestyle03.jpg Read Me